Webgility is a multichannel e-commerce automation platform that streamlines accounting, inventory, and order workflows across online stores and marketplaces.

When I joined, their broad range of tools caused confusion among users trying to choose the right product. I led a website redesign to clarify offerings, build trust, and boost conversions. Using user research and UI/UX best practices, we simplified the experience and aligned it with user needs—resulting in a 25% increase in signups.

Website: www.webgility.com