This was the beginning of my design and branding journey. While studying industrial design in college, I met the son of the owner of John Abaté International, a skincare and tanning lotion company. They brought me on to create a website—but the project quickly grew.

We rebranded the company with bold packaging, professional photography, and a sleek online presence, positioning them as a leader in the industry. It was my first real experience shaping a brand—and I was hooked.